After Warsaw, now there has come the time for Poznań – NAI Estate Fellows moves DJI into another location

Justyna Flemming 13 September 2017

DJI – a global leader in the sale of commercial and amateur drones – has selected another prestigious location and moves into the Stary Browar (The Old Brewery).

The second Polish showroom of DJI brand, of the area of 82 m2, shall be situated in Poznań. The showroom interior will be futuristic, to reflect the nature of the company’s products, which in accordance with the DJI’s philosophy merge the advanced technologies with dynamic design.

NAI Estate Fellows represented DJI in the process of negotiating the lease of another drones’ showroom in Poland. Rafał Misiak – the Negotiator of NAI Estate Fellows was responsible for the transaction.

When we choose the location, an important factor for us is the singularity of a given place. The Old Brewery’s unique offer convinced us, because it is based to a large extent on concept showroom idea and among its customers, there is a strong target group. We believe that our showroom will be very popular here, – Robert Błędowski, the exclusive distributor of DJI in Poland, says.

DJI is the largest and the most recognisable brand of drones in the world. It offers both products for the amateur photographers, as well as professionals, for whom drones are tools at their daily work. The latter category includes models of such famous series as Phantom or Spark. Drones of DJI brand are successfully used to produce professional video materials for movies, but they are also applied in agriculture (watering of the fields), in rescue operations thanks to their thermal imaging cameras or to supervise developed infrastructure. Apart from drones, DJI brand offers also portable cameras, stabilisers and several other products.

The Old Brewery in Poznań is a unique and modern mall, and at the same time a genuine centre of culture and education, as well as a development hub for new businesses and technologies. It offers the possibility to shop at more than 200 stores, to eat well, to know art and good design, as well as participate in numerous workshops and events: concerts, exhibitions – for instance “Bjork Digital” to be held in October, or the Art & Fashion Forum, to be organised in autumn the 11th time. This year its topic will be the artificial intelligence. The Old Brewery is visited every year by almost 10 million people and has already received tens of awards.